I'm a collaborative, results-driven, Creative Director with a diverse background from small private projects to full-scale corporate marketing strategies. As a creative, ambitious, and optimistic leader, I can inspire, motivate, and effectively manage a marketing team. I can implement integrated marketing strategies, conceptualizing corporate identity, and create effective social media strategies. I'm supportive, straightforward, and enjoy being a member of a team. I have substantial experience working with all levels of an organization. I love people and know they are the key to any great business.
WHAT I DO:
• Created the Bartolotta brand and all logos
• I write and execute marketing plans
• Made sure all new concepts fit within brand ideals
• Single-handedly ran a marketing department for over 15 years
that served 17 properties
• I can build WordPress sites like a champ
• Hired and mentored design and marketing staff that stayed
for an average of 4-6 years
• Created a sprint process to handle 100s design requests
coming in each month from over 17 properties
• Created vendor relationships that came through when a
“menu emergency” happened, and I needed a piece in less
than 24 hours
• Copy and tag writing - “Heart of Tosa, Soul of Italy.”
• Created and grew a rewards program from 0 to over
60,000 customers, which created just under a million dollars
in revenue
• Directed the creation and managed over 25 websites
• Responsible for $850,000 marketing budget and came in on
budget every year
• Revenue increased year-over-year for 20 years
• Can turn on a dime
• Strong a social media game, I write content & take names! I have
increased engagement over 200% in 9 months at
F Street Hospitality
WHAT’S IN IT FOR YOU:
• A hard worker who gets things done
• A question asker
• A good listener
• An independent thinker
• an accountable professional
• Some really awesome ideas
• A fun co-worker who likes to celebrate people
Clifton Strengths
1. Adaptability | 2. Ideation | 3. Positivity | 4. Woo | 5. Empathy
Copyright © 2024 Jana Michaelis Creative Director - All Rights Reserved.
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